WE KNOW OUR AUDIENCE & FOCUS FOR OUR NICHE.
Knowing where and to whom we market our music makes all the difference. Thriving music subcultures exist in all corners of the world, some huge and sprawling, some small and dedicated. Finding, knowing and exploiting our musical niche is key to our releases and promotional campaigns.
We are a music label specializing in minimal, deep house music, and hip hop, especially instrumentals. Our intention is to play electronic dance music venues, join house music and hip hop communities and win fans.
Niches aren’t always defined by genre, even though our music has more widespread appeal, we start locally. People generally want to see a label from their area succeed. We take advantage of this mentality and grow our fan base close to home before expanding nationally or even globally.