AUDIENCE & FOCUS OF THE RAW FILE SOUND

WE KNOW OUR AUDIENCE & FOCUS FOR OUR NICHE.

Knowing where and to whom we market our music makes all the difference. Thriving music subcultures exist in all corners of the world, some huge and sprawling, some small and dedicated. Finding, knowing and exploiting our musical niche is key to our releases and promotional campaigns.

We are a music label specializing in minimal, deep house music, and hip hop, especially instrumentals. Our intention is to play electronic dance music venues, join house music and hip hop communities and win fans.

Niches aren’t always defined by genre, even though our music has more widespread appeal, we start locally. People generally want to see a label from their area succeed. We take advantage of this mentality and grow our fan base close to home before expanding nationally or even globally.

Minimalist approach

We choose to limit the number of releases to really focus on having a very cohesive catalogue and create a unique "Raw File sound." A lot of our music are instrumental beats, which is a key characteristic. There is a minimalist approach to our aesthetic. This minimal graphic aesthetic comes from the desire to put music in the foreground. We try to give as much space as possible to the music of our artists. There is a type of minimalism that we are very interested in. We suppose what sets our label apart is our own taste, which may be impeccable depending on who you ask (please do not ask anyone).

The new Logic Pro X update released back in March. Our driver just arrived to the studio, let's see how this turn's out. Excited to use ChromaVerb. 

We're building up the habit to supply content to the RFBlog. The audience is here.       Our audio engineers discovered new plugins today, Halftime - audio processing and Tyrell N6 - synthesizer. Go, do some research on these plug-ins, especially on YouTube, with the tutorials the videos show off the plug-ins' abilities. More posts coming soon. 

We're building up the habit to supply content to the RFBlog. The audience is here.  

 

Our audio engineers discovered new plugins today, Halftime - audio processing and Tyrell N6 - synthesizer. Go, do some research on these plug-ins, especially on YouTube, with the tutorials the videos show off the plug-ins' abilities. More posts coming soon. 

LARONN F

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+ LaRonn F and his label, Raw File, is creating an iconic sound that is paving the way for a warmer, drum driven, deeper side of house to emerge.

+ Underground he's regarded as an emerging leader of the new sound of house, LaRonn F is renowned for his pioneering music.

LaRonn’s revolutionary sound is an instrumental part of his success, being both artistically innovative and yet easily accessible. He and his label, Raw File, have been credited with creating an iconic sound that has paved the way for a warmer, drum driven, deeper side of house to emerge. 2014 was the year that LaRonn and Raw File began their subtle took over. Continuing to power out singles and EPs, they released Morpheus Jaxen’s “Negative Space”. However, the work of Morpheus Jaxen’s second EP “ALIAS” became the quintessential project which produced the RF sound.

In 2015, LaRonn evolved his project, Morpheus Jaxen, into a more personal expression; releasing music under his real name. Taking elements of the grooves LaRonn has long championed and forging them with song­ based vocals and smooth synth melodies into deep house music, LaRonn looked to challenge conventions with this new direction. The first LaRonn Fryar single, “Stay,”  and the second single “A Little Bit” continues to sell and stream strongly months after its release. In 2018 and beyond, LaRonn is viewed as one of the most in-­demand house dj/producer globally.